FOPE’S IN ALL THE BEST PLACES Our consumer campaign for 2010 will see FOPE featured in some stylish places – or should that be pages? In July we will be featured in Vanity Fair’s jewellery supplement and from October we will be gracing the pages of the Saturday Telegraph’ Weekend Supplement. Read all about it here
MALIKA APPOINTED EUROPEAN BRAND AMBASSADOR
Malika Ayana has been appointed European brand ambassador by FOPE. The 26 year old Italian signer has recently enjoyed massive success in her homeland with her recent album and singles. FOPE sees Malika as the epitome of the kind of femininity that reflects the brand's philosophy. You can find out more at http://www.malikaayane.com
TO VENICE WITH LOVE
Congratulations to Howard Rawlings of Stoke Gabriel. He was the lucky winner of prize draw that FOPE ran in conjunction with Ernest Jones. He will soon be enjoying a luxury weekend for 2 in Venice.
LADIES DAY SUCCESS
Specially invited clients enjoyed champagne and pampering at our first Ladies Day Event, held during the British Par 3 Championship at Nailcote Hall nr Coventry. Saunders, Shepherd and Co’s Will Coupland and Thomas Cleaver’s Jo Andrews were on hand to demonstrate the latest FOPE collections, whilst affinity partner [comfort zone] provided some much appreciated mini-treatments. We were also delighted to be joined by Guest’s Alfa Romeo who demonstrated the latest editions to their range.
FOPE also sponsored a hole and ‘hole in one’ competition at the prestigious event, which features Pro, Pro-Am and Pro-Celebrity competitions on the stunning Cromwell course. Amongst celebrities spotted were Tony Jacklin, Willy Thorne, Peter Shilton and Peter Schmeichel.
ITALIAN PASSION PROVIDES A WINNER FOR FOPE
The winner of our ‘Passion for Italian’ prizedraw is Jayne Morris from Birmingham. Jayne’s entry was one of almost a thousand entries to the prizedraw, which was launched in June with a direct mail campaign to over 15000 targeted addresses. Jayne is now the proud owner of a stunning Flex’It bracelet, valued at over £1000.
FOPE EXTEND THEIR COMFORT ZONE
FOPE this month announced a link with Italian-based spa beauty treatments and spa beauty products company [comfort zone] for a number of planned promotions and events. The cosmetics division of Davines S.p.a, and established in 1996, [comfort zone] is now a well-known trademark in international cosmetics, distributed in over 40 countries and enjoying strong growth trend by offering an exclusive product range. Further details can be found on their website www.comfortzone.it
Like ourselves, [comfort zone] are an exciting and increasingly well-known but exclusive Italian brand with a passion for beauty. We hope to announce further details of our joint promotions shortly. To keep up to date about this exciting development register your details today
ARTE2
Debuted at Basle 08, FOPE’s Italian advertising campaign is the result of a collaboration between the company and Franca Ghitti, one of the country’s leading artists. The campaign's concept symbolically combines two different expressions of art: Fope's craft (a great tradition with such contemporary shapes) and Ms. Ghitti's sculptures.
The photographs capture the artist's works as if they were textures the golden creations lie on, causing a blending contrast between jewels' preciousness and the simple materials used by the sculptress. Powerful and surprising images, where the delicacy of jewellery rises through the contrast with the primitive force of art: a modern and prestigious combination like no other.
